My wife and I were lucky enough to be married in the beautiful Bearsville Cafe in Bearsville, NY. To best fit the rustic venue, as well as our own aesthetic taste, I needed to design a branding theme that would be contemporary, elegant, and charming while maintaining the rustic fell of the locale. For the stock, I felt using craft paper would maintain the country feel. We decided on using bears as a recurring theme, and settled on a typeface that was contemporary and had a hand-written feel. We used this branding on all the event materials, from the invitation and envelope, to seating cards and table numbers.